The holidays are approaching, and consumers are looking for quick and easy ways to shop – whether it’s a few small items or the centrepiece of their festive meal. For grocers, it’s the perfect time to help customers celebrate with a seamless shopping and catering experience.That’s where FoodStorm, Instacart’s order management system (OMS), comes in. This holiday season, FoodStorm is introducing new tools that make selling, tracking and fulfilling orders simpler than ever – so retailers can stay focused on delivering delicious, stress-free celebrations.

• Easier selling for weighted items: Retailers now have more flexibility when selling open-weight items, like prime rib or steak. They can set typical increments, order minimums and maximums (for example, 5lb min, 17.5lb max) and reconcile total weight in one action – so customers are only charged once. That means no confusion at checkout and a smoother process that helps prevent shrinkage or overcharging.
• Smarter inventory tracking: Instead of tracking open-weight items by unit, retailers can now manage them by total weight. This ensures more accurate stock counts and makes it easier to pull from the right inventory pool – reducing errors, preventing out-of-stocks and keeping shelves (and customers) happy.
• Faster barcode scanning in-store: Associates can now scan or enter barcodes directly from the Pickup Order screen using the new “Scan or Enter UPC” button. This feature automatically reconciles weighted items, checks off standard items and prompts users to add new items if needed. Additionally, weight-change warnings are now dynamic to simplify fulfilment – resulting in faster and more accurate order processing every time.

"We’ve already seen how FoodStorm’s new tools make a real difference during busy seasons,” said Taylor Goodman, eCommerce Program Manager at New Seasons Market. “They’ve helped us cut down on errors, simplify fulfilment for our staff and deliver a smoother, faster experience for our customers.”

Powering Holiday Catering Across the Country

Created with retailers and their customers in mind, FoodStorm is now available at over 3,000 locations1, streamlining prepared food operations across order, prep and pickup – whether that’s a holiday prime rib, a catering order of sandwiches or even seasonal florals. With FoodStorm, retailers can ensure a smoother fulfilment process, smarter inventory management and a better customer experience.

Retailers Offering Holiday Catering Through FoodStorm

West Coast

• Bi-Rite 
  • Platters, boxed lunches, hot entrées, vegan & vegetarian options, and desserts.
• Gelson’s 
  • Platters, sushi trays, sandwiches and holiday meals.
• New Seasons 
  • Fresh seasonal entrées, sides, salads and desserts.
• Lucky 
  • Party platters, deli trays, sandwiches and bakery favourites.
• Draeger's 
  • Signature platters, fine-dining entrées, desserts and wine pairings.
• Town & Country Markets 
  • Family-style meals, seafood platters and bakery items.
• Murphy's Markets 
  • Sandwich platters, deli trays and fresh-made sides.
• Andy’s Local Market 
  • Gourmet meals, BBQ packages and local baked goods.
• Woodlands Market 
  • Chef-prepared entrées, party platters and desserts.
• Luke’s Local
  • Holiday meals, sides and desserts.
• Mother’s Market
  • Full holiday meals, vegan options, premium sides and desserts.

Midwest

• Straub’s 
  • Gourmet entrées, platters and desserts.
• Sunset Foods 
  • Holiday meals, trays and deli favourites.
• Fareway Meat Market 
  • Meat and seafood platters, holiday meals.
• Lunds & Byerlys 
  • Entrées, salads and bakery treats.
• Village Market 
  • Party platters and ready-made sides.
• Johnny Pomodoro’s Fresh Market 
  • Italian-style dinners, salads and desserts.
• Midtowne Market 
  • Deli trays, fresh salads and baked goods.
• Braker's Market 
  • Sandwich trays, deli items and desserts.

East Coast

• Balducci's 
  • Gourmet platters, hors d’oeuvres and holiday meals.
• Kings Food Markets 
  • Entrées, appetizers, themed boxes and desserts.
• Uncle Giuseppe’s 
  • Italian-style dinners, antipasto platters and pastries.
• Roche Bros Supermarkets 
  • Family meals, seafood trays and bakery desserts.
• Price Chopper – Market 32 
  • Party platters, subs and bakery items.
• Tops Friendly Markets 
  • Sandwich platters, deli trays and holiday dinners.
• DeCicco & Sons 
  • Italian entrées, platters and desserts.
• Cardona’s Market
  • Italian dinners, salads and desserts.
• Stew Leonard's
  • Family-style meals, seafood and bakery treats.
• Food Bazaar 
  • International platters, Latin & Caribbean specialties.
• Dave's Marketplace 
  • Classic entrées, sides and desserts.
• Gourmet Glatt 
  • Kosher platters, holiday meals and desserts.
• Salpino Italian Food Market 
  • Italian entrées, deli trays and desserts.
• Crop’s Fresh Marketplace 
  • Deli platters, sandwiches and salads.
• Food Emporium 
  • Platters, cheese boards and bakery goods.
• Frank & Maria’s Italian Market 
  • Italian dinners, deli items and desserts.
• Friends’ Marketplace 
  • Sandwich platters, salads and baked goods.
• Fruit Center Marketplace 
  • Platters, seasonal entrées and desserts.
• Geissler’s Supermarkets 
  • Party platters and baked goods.
• Grand & Essex Market 
  • Kosher entrées, deli trays and desserts.
• Previte’s Marketplace 
  • Prepared meals, sandwiches and sides.
• Ukrop's Homestyle Foods 
  • Southern-style meals, sides and desserts.
• Vacchiano Farm 
  • Local meats, farm-fresh produce and baked goods.
• Caraluzzi's Markets 
  • Entrées, salads and bakery desserts.
• Joseph's Classic Market
  • Italian-style dinners, starters and desserts.
• The Giant Company
  • Party trays, sandwiches and salads.
• Martin’s Foods 
  • Sandwich platters, holiday meals and desserts.
• Hannaford
  • Party platters, entrées, desserts and custom cakes.
• Stop & Shop
  • Breakfast, starters and deli trays, desserts and floral arrangements.
• Food Lion
  • Party platters, sandwich trays and cakes.
• Giant Food
  • Starters and sides, breakfast and brunch, deli platters, cakes and floral arrangements.

Southwest & Mountain

• Lee's Marketplace 
  • Party platters, deli trays and desserts.
• AJs Fine Foods 
  • Gourmet platters, seafood and holiday meals.
• Broulim’s Fresh Foods
  • Holiday meals, platters, sides, desserts.

Multi-Region

• Eataly 
  • Italian platters, pasta dinners and pastries.
• Market District (Giant Eagle) 
  • Party trays, prepared meals and bakery items.
• Sprouts 
  • Fresh produce trays, sandwiches and salads.
• The Fresh Market
  • Holiday meals, entrées and desserts.
• Save Mart 
  • Family meals, deli platters and sides.
• Lina’s Italian Market 
  • Italian entrées, pasta and desserts.

With FoodStorm, retailers can handle orders with speed and accuracy – keeping operations smooth, associates efficient and customers delighted throughout the busiest season of the year.👉 Interested in learning more? Click the button below to submit a Retailer Inquiry formGet Started

1 Includes growth in the number of shops using FoodStorm from December 31, 2024 to September 30, 2025.