Press Release
Instacart and Wegmans Launch Pilot of Smart Trollies to Enhance the In-Store Shopping Experience

Smart carts are now available at Wegmans Dewitt in Syracuse, offering AI-powered convenience, real-time savings, and seamless checkout
SAN FRANCISCO – 1 July 2025 – Instacart (Nasdaq: CART), the leading grocery technology company in North America, today announced the launch of Smart Trollies – Instacart’s AI-powered trollies – at Wegmans Dewitt in Syracuse, New York. This marks the first deployment of Smart Trollies at Wegmans, as part of an initial in-store programme offering customers a smarter, more seamless way to shop in-store.
Smart Trollies enable customers to track their spending and check out seamlessly. Smart Trollies automatically recognise items as they are dropped into the trolley and customers can bag as they shop, tapping signals from an array of Smart Trolley cameras, digital scale and location sensors connected to NVIDIA Jetson hardware. Wegmans customers can login to their Shoppers Club account on the trolley’s screen in order to shop with a Smart Trolley.
“Smart Trollies are transforming everyday grocery shopping into a faster, more personalised experience,” said David McIntosh, Chief Connected Stores Officer at Instacart. “We’re excited to partner with Wegmans – known for their exceptional customer and in-store experience – to bring this technology to their shop. Together, we’re delivering customers a delightful and personalised shopping journey.”
The companies first partnered to offer same-day delivery in 2017, and have since expanded the partnership to include pickup, EBT SNAP acceptance, loyalty program integration, and more. Smart Trollies are part of Instacart Connected Stores, its suite of technologies bridging the online and in-store experience.
To learn more about Smart Trolley and Instacart Connected Stores, visit https://company.instacart.eu/enterprise-platform/connected-stores.
About Instacart Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,800 national, regional and local retail banners to facilitate online shopping, delivery and pickup services from nearly 100,000 shops across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfil orders, digitise brick-and-mortar retail, provide advertising services and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers and expand the role that food can play in improving health outcomes. For more information, visit https://company.instacart.eu/Maplebear Inc. is the registered corporate name of Instacart.
