Fulfillment Pro
Unify and Optimise Fulfilment - End to End
Increase order throughput, optimise shop operations and improve customer satisfaction with an enterprise-grade, modular fulfilment platform that brings together ecommerce, picking and delivery to optimise the fulfilment lifecycle.
The power of integrated fulfilment
Explore how Fulfillment Pro can help you scale ecommerce with technology and services that improve speed, availability and customer satisfaction. Without adding operational overhead.
Scale with efficiency
Fulfil orders more efficiently and without increased overhead, using proven technology that powers 50K+ retail associates.
Increase flexibility & order volume
Dynamically scale fulfilment options and capacity by seamlessly integrating with existing systems and vendors. Supporting 45M orders in 2025.
Deliver customer satisfaction
Improve fill rates and boost satisfaction by delivering more accurate, transparent and consistent experiences. Delivering a high average customer rating of 4.8/5.
Connect the entire fulfilment journey
Discover Fulfillment Pro’s suite of capabilities – powered by machine learning and designed specifically for grocery workflows.
Enterprise integrations for scale
Embed scalable, flexible order fulfilment solutions into retailer-owned ecommerce platforms. Unlocking scale with access to Instacart’s shopper network and more flexible fulfilment models through API integrations.
Unifying order orchestration
Unify operations across providers – aggregating order events to power a seamless, customer experience across every touchpoint. Picking and delivery orchestration solutions available as a compliment to picking software.
Picking software used by retail teams
Enterprise-grade picking software powers more efficient in-store fulfilment - from planning through to hand off. Used by 600k Instacart shoppers in North America, and now available for retailer teams to optimise labour, accuracy and satisfaction with a Picking App and Store Manager App.
Flexible solutions for any objective
Fulfillment Pro has a range of flexible fulfilment solutions, designed to support you as your digital grocery operations evolve.
Expand ecommerce with turnkey fulfilment
Launch pick up and delivery for owned-and-operated ecommerce using Fulfillment Pro’s modern, scalable tech stack. This is best for new ecommerce retailers seeking a turnkey fulfilment solution.
Expand in-store pickup with delivery
Convert consumers with best-in-class same-day delivery, powered by picking software, checkout solutions and fulfilment services. This is best for retailers currently offering in-store pickup.
Scale your operations
Use orchestration, delivery software and analytics to improve labour utilisation and grow across complex systems. This is best for retailers with complex, multi-channel operations.
Fulfillment Pro in the news
FAQs
What is Fulfillment Pro?
Fulfillment Pro is an enterprise-grade fulfillment platform purpose-built for grocery retail. It unifies ecommerce, picking, and delivery into a single end-to-end system — giving retailers full operational control over their owned ecommerce programs while optimizing every stage of the fulfillment lifecycle.
Who is it for?
Retailers at any stage of digital commerce — from launching pickup and delivery for the first time to optimizing complex fulfillment ecosystems across hundreds of locations. The platform is designed to grow with your operation, not outgrow it.
What kind of scale and complexity can Fulfillment Pro handle?
Fulfillment Pro is built on the same technology that powers Instacart Marketplace, with $1.6B in lifetime orders delivered. Our picking software supports ~600k Instacart Shoppers and 50k retail associates today. Retailers running owned ecommerce on Fulfillment Pro see a 97% fill rate and an average customer rating of 4.8 out of 5 — at grocery scale, across complex assortments and fulfillment models.
How does Fulfillment Pro protect customer experience at every touchpoint?
The platform is engineered around customer satisfaction, not just operational throughput. It delivers real-time order tracking, in-app shopper-to-customer communication, ML-powered substitutions that maintain satisfaction when items are unavailable, and computer vision validation that catches errors before orders leave the store. The result is a consistent, high-quality experience regardless of picking method or delivery model.
How does Fulfillment Pro fit into our existing technology ecosystem?
Fulfillment Pro connects to retailer-owned ecommerce platforms via the Connect API, enabling deep integration with existing systems. For retailers operating Storefront Pro, it deploys as a fully unified ecommerce and fulfillment stack. The platform is built to complement and extend your current infrastructure, not displace it.
How does deployment work across a large retail operation?
Fulfillment Pro is designed for the operational complexity of multi-location retailers. Capabilities can be scoped and sequenced to match your existing systems, fulfillment programs, and rollout timeline — whether you're modernizing a single fulfillment model or standardizing operations across hundreds of locations.
Ready to get started?
See how the Instacart Enterprise platform can help you grow your grocery business.